How to evaluate articles?

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Personally, I evaluate my own or others’ articles from the following five aspects:

StoryA hot topic in society? Novelty of the story.
ModelIs the formulation general? Is the model too complicated with too many factors? Does the simplication grasp the keys of the problem?
MethodologyHow to solve the problem? Is it a noval approach? LP, dynamic stochastic control or mechanism design? Or an empirical study?
MathIs it a hard problem?
InsightPropose an algorithm(bound, complexity)? Simple and beautiful mathematical results? Counterintuive findings?